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The mid-2020s promised a "Content Revolution." Instead, it delivered a sea of grey. Many brands fell for the $50,000 Problem: they spent their annual mid-market budget on "set-it-and-forget-it" AI tools, hoping for high-volume growth. Instead, they bought themselves a one-way ticket to the "Slop Wall." They traded their unique narrative DNA for automated copy that sounds authoritative but says absolutely nothing. The results of this "Spray and Pray" automation are finally in,

Why I Love to do Interviews AI can transcribe a conversation, but it can’t read a room. Here is how I get past the corporate script to find the “golden” story. I love interviewing. After all these years, each Zoom invite still feels like a wild card — an opportunity to discover what makes someone tick. Every person requires a different approach. Some are garrulous CEOs paid to be charming (consistently among the nicest people I speak to). Others are IT directors or project

ChatGPT — large language models — ate my job. Does that sound like an overheated punchline? Unfortunately, it’s true. As a freelance B2B tech writer for over 30 years, my job was one of the first to go. Corporate marketers discovered overnight they could push a button to generate blogs and lead-generation materials. Post no good? Article reads a little less than human? Just keep pushing. LLMs don’t take days off, don’t procrastinate, don’t need benefits, don’t take breaks, do