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Why I Love to do Interviews AI can transcribe a conversation, but it can’t read a room. Here is how I get past the corporate script to find the “golden” story.   I love interviewing. After all these years, each Zoom invite still feels like a wild card — an opportunity to discover what makes someone tick. Every person requires a different approach. Some are garrulous CEOs paid to be charming (consistently among the nicest people I speak to). Others are IT directors or project

ChatGPT — large language models — ate my job. Does that sound like an overheated punchline? Unfortunately, it’s true. As a freelance B2B tech writer for over 30 years, my job was one of the first to go. Corporate marketers discovered overnight they could push a button to generate blogs and lead-generation materials. Post no good? Article reads a little less than human? Just keep pushing. LLMs don’t take days off, don’t procrastinate, don’t need benefits, don’t take breaks, do